From $3.2M To $8.4M In One Year – Ecommerce Business Case Study
BRIDGE works with an ecommerce company selling products in the beauty space. When we started working with them, they were looking to increase brand awareness, engagement, and sales through SEO, Paid Ads, and an affiliate network.
This case study outlines the steps we took to nearly triple this company’s sales in only one year.
Situation
- Consistent but slow growth
- Ready to scale sales
- Lacking a real, comprehensive marketing plan
- In need of a new affiliate program
Actions
- SEO campaign, Google Ads
- Redesigned and optimized website, new features
- Instagram and TikTok ads
- Launched new affiliate program
Outcome
- $3.4M to $8.4M in sales
- X more followers on social media
- 157 Affiliates and $1M+ Referral Sales
Social Media and Paid Ads
57%
Increase In Followers
Grew from 31k followers to 56k with consistent, high-quality content and brand awareness ad campaigns.
24x
Return on Ad Spend
Generated $390k in sales from $16k in ad spend with highly targeted and optimized ad campaigns.
1.2M
Impressions
Grew the brand’s reach and awareness on Instagram with 1.2 million impressions.
TikTok
449%
Increase In Followers
Grew from 25k followers to 114k with a combination of organic, paid, and affiliate content.
3x
Return on Ad Spend
Generated $156k in sales from $53k in ad spend with highly targeted and optimized ad campaigns.
8.7M
Impressions
Grew the brand’s reach and awareness on TikTok with 8.7 million impressions.
Website and Organic SEO
Ranking Changes
We significantly increased organic rankings on the search engine results page (SERP) for Google and Bing.
For our target keywords, our client moved up 89 slots on Google and 176 on Bing.
Google Change
⬆ 89
Bing Change
⬆ 169
Organic Website Visits
Over 2x
Increase In Organic Traffic
Through various marketing efforts, we grew the average monthly organic website visits from 18K to 40k in one year.
Shipping Protection
Increased Daily Revenue by
$ 200-1100
By adding this simple and seamless feature to our client’s website, their daily revenue increased by $200-1100.
This extra revenue not only covered expenses from damaged, lost, and stolen packages, but significantly contributed to the bottom line.
On average, we saw that 65% of customers added shipping protection to their orders.
Our ecommerce experts understand that small things like this can make a huge difference for your company.
Affiliate Program
We launched an affiliate program for this client to manage affiliates and brand ambassadors. After filling out a form on the website, potential affiliates are entered into the program for approval. If approved, all coupons, referral links, comission details, and payouts are managed in the Shopify app.
157
Affiliates
Added 157 affiliates to the program – each with their unique referral link and coupon code.
24K+
Referral Orders
Affiliates generated over 24k orders and over $1M for this client in the first 6 months of launching the program.
Program Features
The highly-scalable and automated program allowed us to launch and grow the network of affiliates extremely quickly with an almost entirely hands-off management.
Features include:
- Referral link and coupon management
- Automated payouts via Paypal
- Fully-customized application form
- Low-cost with ZERO percentage fees
Results
In just one year, we were able to dramatically help this ecommerce client achieve their goals and grow their business. We nearly tripled sales, significantly grew their social media following, boosted organic SEO rankings, increased AOV with shipping protection, and launched a wildly successful affiliate program.
These outcomes highlight the effectiveness of BRIDGE in the ecommerce world. We help companies establish a strong online presence, build awareness, and grow. We are dedicated to helping businesses just like this reach their full potential.
Send us a message to see how we can help you bridge the gap between where you are, and where you want to be.
